Syllabus for
BBA (Finance and Economics/Honours/Honours with Research)
Academic Year  (2023)

Course Description: The course focus on developing an understanding about managing human behaviour at the workplace for achieving organizational effectiveness. The course has been designed to provide valuable insights into the functions of modern-day managers. It involves tracing the historical evolution of management thoughts, exploring the concepts, principles and behavioural processes of management. The course provides an overview of human behaviours at individual, group and organization level.

Course Objectives: 

•To explain the basic concepts, principles and theories of management

•To examine the broad essential functions of a manager

•To identify the challenges posed by of globalization, diversity and ethics on today’s manager

•To analyse the individual’s personality, learning, attitudes and perceptions and its impact on their work behaviour

•To compare and contrast motivation and leadership styles of managers

•To assess the dynamics of group behaviours and its influence on group effectiveness

Definition – nature, process and significance of management – Role of managers – Managerial Skills and Roles - Evolution of Management Thought: Classical Management Approaches, Behavioural Management Approaches, Quantitative Management Approach, Modern Management Approaches - Management as a Science or Art - Management as a profession- Administration and Management- Functions of Management – Functional Areas of Management. Challenges for 21st Century Business Managers.

Planning - Nature and Importance of Planning- Types of Plans - Levels of Planning - Steps in planning - Making Effective Plans- Objectives and Management By Objective (MBO) –Management By Exception (MBE) - Policy and Strategy-.Organizing - Nature and purpose -Principles of Organization - Types of Organization - Organizational Structure and Design – Line, Staff and functional authority – responsibility and Accountability - Principles of Delegation - Steps - Centralization Vs Decentralization – Factors determining the degree of Decentralization of authority.

Controlling - Concept, Nature and Importance - Essentials of Control - Requirements of an Effective Control System – Behavioural Implications of Control – Techniques of Managerial control.

Definition of Organizational Behaviour, OB as systematic study, Contribution from other disciplines, OB Model/Framework- Individual, Group and Organisational Level.

Personality - Defining and Measuring Personality, Determinants of Personality, The Big Five Personality Model, Learning: Meaning of Learning; Theories of Learning- Classical Conditioning, Operant Conditioning, Cognitive Theory, Social Learning Theory, Principles of Learning; Attitude-Components of Attitude- ABC model, Work Attitudes- Job Satisfaction and Organisational Commitment. Perception: Meaning, Perceptual Process; Common Shortcuts in Judging Others.

Motivation- Basic Motivational Process, Content Model of Motivation- Maslow’s Need Hierarchy, Dual Factor Theory, Achievement Motivation Model, Process Model - Victor Vroom’s Expectancy Model. Leadership and Management, Trait Perspective of Leadership, behavioural Perspective- Ohio State Studies, Managerial Grid; Contemporary Perspective- Transformational, Transactional, Charismatic Leadership, Ethical Leadership, Shared Leadership.

Define Group, Types Groups, Functions of Group, Tuckman’s Model of Group Development, Group Cohesiveness, Sources of Group Cohesiveness, Common Threat to Group Effectiveness- Groupthink, Group Shift, Social Loafing.

● Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi: Prentice Hall India.

● Fred Luthans (2017). Organizational Behaviour: An Evidence - Based Approach, 12th Ed. McGraw Hill Education.

● Gupta, C. B. (2014). A textbook of organizational behaviour: With text and cases. NewDelhi: S Chand & Company.

● Daft, R. L. (2009). Principles of Management (1st edition), Cengage Learning.

CIA2          25 Marks

CIA3          20 Marks

ESE           30 Marks

Attendance  5 Marks

Course Description: This course intends to introduce basic accounting principles and practices. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. It also deals with providing an overview of accounting standards and IFRS. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs.

Course Objective:

●      To provide an understanding of application of various principles and practice of Accounting.

●      To demonstrate the knowledge on the process of accounting cycle and basic steps involved in Accounting.

●      To extend the knowledge of systematic maintenance of books of accounts to real life business.

●      To interpret Annual Financial statements of Sole proprietorship form of business.

• To outline the need for Accounting standards and IFRS.

Level of Knowledge: Conceptual

Meaning, Need for accounting, Internal and External users of accounting information, limitations of accounting, accounting Concepts and Conventions, Accounting Practices, Generally Accepted Accounting Principles.

Level of Knowledge: Analytical

Nature of Accounting, Accounting equation - Systems of Accounting, Process of Accounting transactions- types of Accounts, Rules of Accounting. Journal - Meaning, features, simple and compound entries, Including recording of GST transactions, Capital and revenue expenditures, Capital and revenue receipts, Contingent assets and contingent liabilities, Preparation of ledgers and Trial balance.

Level of Knowledge: Analytical

Conceptual introduction to subsidiary books - Sales book, Sales return book, Purchases book, Purchase returns book, receivable book, payable book. Practical problems in Cash Book- Single column, double column, and three columnar cash book.

Level of Knowledge:  Analytical

Need for reconciliation and preparation of bank reconciliation statements.

Level of Knowledge:  Analytical

Need for rectification of errors, types of errors, process of rectification and accounting entries of rectification.

Level of Knowledge: Analytical

Preparation of Trading and Profit and Loss account and Balance Sheet of sole trading concerns.

Level of Knowledge: Conceptual

Types of Accounting standards Need for IFRS, Ind AS and IFRS.

CIA 2: 25 Marks

CIA 3: 20 Marks

Attendance: 5 Marks

ESE: 30 Marks

Total: 100 marks

Course Objectives

∙ To make the participants adept at handling issues related to communication in and outside the work place

∙ To explore issues related to personal effectiveness and happiness and to facilitate students to work with those issues towards greater clarification and action planning

∙ To Develop Personal Brand Building with content and conversation around professional value using various tools of marketing and social media

Importance of competent managers, skills of effective managers, developing self awareness on the issues of emotional intelligence, self learning styles, values, attitude towards change, learning of skills and applications of skills.

Building relationship Skills for developing positive interpersonal communication, importance of supportive communication, coaching and counselling, defensiveness and disconfirmation, principles of supportive communications. Personal interview management. Skill analysis and application on above areas.

Developing teams and team work, advantages of team, leading team, team membership. Skill development and skill application. Exercises on Goal Setting, Perfectionism and Time Management Activities related to Understanding Mind Body Connection, Self Esteem and Coping with Stress 

Meaning of empowerment, dimensions of empowerment, how to develop empowerment, inhibitors of empowerment, delegating works. Skills development and skill application on above areas

How to make oral presentations, conducting meetings, reporting of projects, reporting of case analysis, answering in Viva Voce, Assignment writing.

Role of Emotions, Emotions and Childhood, Emotions and Attitudes, Ethics for Managers. Exercises on Personnel Effectiveness and Leadership – Positive Psychology, New Science of Happiness, The Winning Edge Mind Set, Beliefs as Self Fulfilling Prophesies 

2. The analytical frame of Mind, Rosen Wasser D and Stephen J (2015) Cengage Learning.

3. Positive Psychology Coaching –Putting the Science of Happiness to work for your Clients Rober Biswas Diener and Ben Dean, 2007, Wiley 1 st Edition.

2. You Branding Personal Branding Book –It’s all about you, Mark Cijo (2015), Create Space Independent Publication.

CIA-II 20 Marks

CIA-III 10 Marks

Mathematics enables a business manager to formulate real time problem to quantify and there by initiating a systematic decision-making process. This course provides a basic knowledge of applying mathematics in economics and enable students to apply the concepts in business to take optimal decisions. A proper understanding of the course will help in building knowledge about optimization techniques, commercial arithmetic and applications of calculus. This course will provide a basic knowledge about time-series in univariate analysis. Linear regression and will enhance the predictive aptitude of the students.

Course Objectives: This course aimed at;

●       To impart basic knowledge of mathematics to formulate subjective problem into a mathematical model.

●       To articulate the impact of economic variables on KPIs of business.

●       To develop a feasible model for better decision making.

To analyze mathematical model and provide suitable suggestions.

Simple interest – Compound Interest. Equivalent Rate –   Depreciation - Present value. Annuity – Sinking Fund.

Linear Equations and Straight Lines- Coordinate systems and Graphs Linear Inequalities – standard form, slope of a straight line.

Definition – Linear Programming Problem – Formulation – Solution by Graphical method –minimization and maximization problems, special cases, Concept of simplex method.

Limits –Continuity- Maxima and Minima. Revenue Function – Cost function –      Profit function – Elasticity of demand – Breakeven point 

Addition of matrices – System of linear equations, addition and multiplication of Matrices –Determinants – Inverse of a matrix by Gauss Jordan method.  Application of matrices and Determinants – Solution of a system of linear equations- Gauss elimination method.

Probability – The axioms of probability – Conditional probability – Baye‘s theorem – Discrete and continuous random variables – Binomial, Poisson, Geometric, Uniform, Exponential and Normal distributions.

2)    J. K. Sharma, Operations Research, Theory and Applications, Trinity Press, 6th Edition.

3)    R. S. Tsay, 2005, Analysis of Financial Time Series, Wiley Series in Probability and Statistics, 2nd edition (RT)

4) J. Y. Campbell, A. W. Lo, and A. C. MacKinlay, 1997, The Econometrics of Financial Markets, Princeton University Press (CLM)

CIA2 : 25 marks

CIA3: 20 marks

End sem : 30 marks

Attendance : 5 marks

Entrepreneurship is not just about start-ups: it is a topic that is rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal Issues Including intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan for a new venture.

Evolution, Characteristics, Nature of Entrepreneurship, Types, Functions of Entrepreneur, Distinction between an Entrepreneur and a Manager, Concept, Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic Development, Emerging trends of contemporary entrepreneurship – Information and Communication Technology (ICT), Globalisation, changing demands, unemployment, changing demographics, Institutional support, ease of entry in the informal sector

Steps in the Entrepreneurial Process: Generating Ideas, Opportunity Identification, Business concepts, Businessconcepts,Resources(Financial,PhysicalandHuman), Implementing and managing the venture, Harvesting the venture, Design Thinking, Systems Thinking, Agile thinking and Lean thinking Blue Ocean Strategy, Role and relevance of mentors, Incubation cell, Methods of brainstorming ideas.

Creativity, Principles of creativity, Source of New Idea, Ideas into Opportunities. CreativeProblemSolving:Heuristics,Brainstorming,Synectics, ValueAnalysisInnovationandEntrepreneurship: Profits and Innovation, Principles of Innovation, Disruptive, Incrementaland Open innovations, Nurturing and Managing Innovation, Globalization, Concept andModelsofInnovation, MethodsofprotectingInnovationandcreativity,SignificanceofIntellectualPropertyRights,Patents & Copy right, Business Model Canvas, and Lean Management. 

EssentialsofBusinessOwnership:Typesofventures,RiskandBenefits,LegalandRegulatoryFramework,EthicsandSocialResponsibility,MarketResearch(ventureopportunityscreening), Feasibility Analysis, Introduction to the Business Plan, Developing the BusinessModel for starting a new venture, E-Commerce and Growing the Venture: The Internet andits impact on venture development

Approaches to E-Commerce, Strategies for E-CommerceSuccess,The nature of international entrepreneurship and their importance

Different sources of financing for start-ups, stages of financing involve in start-ups, advantages and disadvantages of the different sources of financing, Mezzanine finance, Specific financial assistance from government and financial institutions to promote entrepreneurship, Venture Valuation Methods

CIA I (b) Video Content Creation

CIA II Case Study Analysis

CIA III (a) Multiple Choice Questions(MCQ)

CIA III (b) Business Plan Creation + VIVA

CIA I (a): Week 1 & 2: MCQ (5 Marks)

Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 05-08-2023.  This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

CIA I (b) Preparing a video interview of an Entrepreneur (Individual Assignment) 10 marks

Every student shall identify an entrepreneur and prepare a 15 minutes video interview on them.  Orientation about the video preparation shall be given by the respective faculty in the first week of the semester itself. Later a Google spreadsheet of students list shall be sent to the students.  Within a week the students need to enter the name of the entrepreneurs identified so as to avoid repetition in their selections and start preparing the interview. Once the entrepreneur is finalized, an orientation about plagiarism policies shall be given by the faculty.  The last date of the video submission is 10-08-2023, before 06:00 PM.  Inability to submit the video on or before the due date should be priorly intimated to the faculty.  Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. 

The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.

More details of the report:

1. The video should include genesis, growth, management contributions, challenges, how they overcome, achievements, major entrepreneurship inferences.
2. References and sources should be mentioned as per APA 6^th Edition, towards the end of the video.
3. The video interview should be a minimum of 15 minutes.
4. Last date for submission 10^th August 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

CIA II - Case Study (15 marks)

Group of not more than six members in a team will be formed randomly in the class based on the subject teacher’s discretion. Each group shall gather content and solve the assigned case study and submit a written report of the same. Report shall include the introduction to the case, highlights and objectives, conceptual definitions, detailed analysis, findings and suggestion, conclusion.  Groups are free to use all authentic sources to gather information. Once the case study is finalized, an orientation about case analysis, report writing, and plagiarism policies shall be given by the faculty.  The last date of the case analysis report submission is 30-09-2022, before 06:00 PM.  The report can be supported with article reviews, statistical facts and examples and book references.

More Details of the Report:

1.      Case Study has to be based on growth of Entrepreneurship in India or Emerging trends of contemporary entrepreneurship.

2. References as per APA 6^th Edition, and Appendix.
3. Detailed analysis of the problem and alternatives available should form part of the report.
4. The written report should be a minimum of 6 pages.
5. Last date for submission 30^th September, 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

CIA III (a): Week 15 & 16: MCQ (5 Marks)

Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 02-11-2023.  This would be an individual assessment with a set of 10 questions, 5 each from Units 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

CIA III (b) Business Plan and viva-voce (10 marks)

The same group allotted for Case Study report shall continue. Once the idea for the business plan is finalized, an orientation about various components of the business plan, report writing, and plagiarism policies shall be given by the faculty. However, every student shall contribute in the construction of a creative and technical business plan in detail consisting details from idea to implementation stage. The report will be valued for 10 marks by a panel of three external reviewers. The assessment criteria shall be discussed and finalized before the final submission and in consonance with the inputs and suggestions of the reviewers identified.  This criterion shall also be presented and discussed with the students prior to the final submission.  Though this is a group assignment, the assessment of the contribution of each student would be done individually.

More Details of the Report:

§  The report shall include details on value proposition, business and revenue model, sustainability

§  The written report should be a minimum of 10 pages.

§  References as per APA 6^th Edition, and Appendix.

Last date for submission 5^th November 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two mark 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest-

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, ​National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS)​, Public Provident Fund Account (PPF)​, Sukanya Samriddhi Account (SSA)​, National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New)​, How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS),

1. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
2. https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

CIA2  25 marks 

ESE  50 marks 

Course Description

This course is aimed at undergraduate students to introduce to them the prominent debates in the economics of corruption. The course discusses how corruption acts as a constraint on economic growth using the theoretical constructs in Political Economy. It allows students to delve into the causes and consequences of corruption. In particular, the course will examine how corruption affects the emerging economies. The course will consider some of the seminal papers on the economics of corruption.

Course Objectives

 1. to create an understanding of the economic issues associated with corruption

 2. to enhance the student's understanding of the effect of corruption on growth and development

 3. to provide insights into the effect of corruption on emerging countries 

Causes and Consequences of Corruption: What do we know from a cross-section of countries? Democratic Institutions and Corruption: Incentives and Constraints in Politics, Bargaining for Bribes: The Role of Institutions.

The Privatization of Rent-Generating Industries and Corruption; Corruption in Private Sector, Why the private sector is likely to lead the next stage in the global fight against corruption.

Corruption and Policy Reform; Anti-Corruption Authorities: An Effective Tool to Curb Corruption?  Corruption and Competition: Fair Markets as an Anti-Corruption Device.

Burger, E. S., & Holland, M. S. (2006). Why the private sector is likely to lead the next stage in the global fight against corruption. Fordham International Law Journal, 30, 45.

Meschi, P. X. (2009). Government Corruption and Foreign Stakes in International Joint Ventures in Emerging Economies. Asia Pacific Journal of Management, 26(2), 241-261.

Meyer, K. E., Estrin, S., Bhaumik, S. K., & Peng, M. W. (2009). Institutions, Resources, and Entry Strategies in Emerging Economies. Strategic Management Journal, 30(1), 61-80.

Nowakowski, K. (2010). Corruption in the Private Sector. Economics and Law, 6(1), 345-360.

Uhlenbruck, K., Rodriguez, P., Doh, J., & Eden, L. (2006). The Impact of Corruption on Entry Strategy: Evidence from Telecommunication Projects in Emerging Economies. Organization Science, 17(3), 402-414.

Jain, A. K. (2001). Corruption: A Review. Journal of Economic Surveys, 15(1), 71-121.

Jain, A. K. (Ed.). (2012). Economics of Corruption (Vol. 65). Springer Science & Business Media.

Rose-Ackerman, S. (1975). The Economics of Corruption. Journal of Public Economics, 4(2), 187-203.

Liberalisation policies being pursued by most national economies in the world today, including India creates the need to acquire knowledge and comprehension of Globalisation as ideology along with its practical dynamics. The course intends to provide a sound understanding about the various components, and issues of this ideology at an introductory level. The methodology will be learning centered and so will be one of intensive facilitation by faculty of the reading to be done by students.

Globalisation: Brief History – The Marrakesh Meet – Globalisation as a contested concept – Debate of Globalisation as a new phenomenon

Political Economy Debate of Comparative Advantage versus Imperialism – Introduction to Globalisation and the Political Economy of the External Sector.

The Economics Dimension – The Political Dimension – The Cultural Dimension

The Ideological Dimension of Globalisation – Challenges to Globalism – Assessing the Future of Globalisation.

2. Joseph Stiglitz ‘Discontents of Gloablisaton’

CIA II - 25 Marks

ESE - 50 Marks

This course aims to provide a holistic and a deeper understanding of the trade-off between ecology and development. Through an inter-disciplinary lens an organic approach is adopted to understand the trade-off. This course, therefore, seeks to cultivate not only the moral and ethical thinking of the ecology but also it tries to put forth an action plan from a policy front. 

The Value Problem in Ecological Economics- Values in Ecological Value Analysis: What Should We Be Learning from Contingent Valuation Studies? - Natural Capital in Ecological Economics-Entropy in Ecological Economics.

The environmental impact of land development-Development of water resources-Development and changing air quality- Urban development and environmental change-Environmental economics and ecological economics: Where they can converge?- Power Inequality and the Environment.

Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Nature writings; Thinking like a mountain; The forgetting and remembering of the air - The Varna Trophic System An Ecological Theory of Caste Formation. 

Reading Ecology, Reinventing Democracy-Scientists or Spies?- Revisiting the Debates on Man-Nature Relation- Lecture of Medha Patkar- Ecological Fiscal Transfers and State-level Budgetary Spending in India- -Bourgeois Environmentalism, the State, the Judiciary, Urban Poor, Significance of Silent Valley- Silent Valley: A controversy that focused global attention on a rainforest 40 years ago- Equity and Justice

2.Daly & Farley. (2011). Ecological Economics (Principles and Applications). Island Press

3.Pepper, D. (2002). Eco-socialism: from deep ecology to social justice. Routledge

1.      4.Gupta, Avijit. (1998).Ecology and Development in Third World. Routledge

4. Patel, S. (1997). Ecology and Development. Economic and Political Weekly, 2388-2391.

5. Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

6. Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

7.Venkatachalam, L. (2007). Environmental economics and ecological economics: Where they can converge?. Ecological economics, 61(2-3), 550-558.

2. Warren, K.J. (ed), (1994).  Ecological Feminism. London: Routledge.

3.Shiva, V. (2016). Staying alive: Women, ecology, and development. North Atlantic Books.

4.Kavoori, P. S. (2002). The Varna Trophic system: an ecological theory of caste formation. Economic and Political Weekly, 1156-1164. 

5.Gill, K. (2009). Bourgeois environmentalism’, the State, the Judiciary, and the ‘urban poor’: The political mobilization of a scheduled caste market. Of Poverty and Plastic (Oxford, UK: Oxford University Press, 2010), 209.

6. Kaur, A., Mohanty, R. K., Chakraborty, L., & Rangan, D. (2021). Ecological fiscal transfers and state-level budgetary spending in India: Analyzing the flypaper effects. Levy Economics Institute, Working Papers Series July.

7.Parameswaran, M. P. (1979). Significance of Silent Valley. Economic and Political Weekly, 1117-1119.

8. Lewis, M. (2002). Scientists or spies? Ecology in a climate of Cold War suspicion. Economic and Political Weekly, 2323-2332.

CIA 2- 25 Marks

CIA 3- 50 Marks 

English is a global language for business. Fluency and clarity are critical skills for business communication. This course is designed for students of Business Studies to build business contexts using the English language. The course introduces students to reading and understanding the significance of Business English. It also teaches the basics of written and oral communication along with the knowledge of English grammar and syntax and their application in day-to-day communicative needs

The course aims to:

Familiarise the students with the importance of intercultural communication to meet global needs.

Develop linguistic and communicative skills for academic advancement and employment opportunities in national and global markets.

Enhance students' skills to be effective communicators in the digitally interconnected world.

Make students understand the significance of professional ethics in business correspondence.

This unit discusses the importance of the English language in the business context. The unit introduces the students to the basics of the language and its communicative function to achieve national and global business goals. Respect for others (human value) in the communicative scenario is one of the concerns of this unit.

1. Language as a means of communication

2. Features of Professional Communication: Accuracy (Vocabulary), Fluency (Speed) and Effectiveness (Non-verbal Communication)

3. Levels of communication: Intrapersonal, Interpersonal, organizational and mass communication

4. Barriers to communication: i) Lisa Davis (1990). Where do We Stand? ii) Robert Levine (1997), Time Talks, with an Accent

This unit will introduce students to the structures of academic writing that will enhance their employability skills in global business scenarios. The unit will enable students to create essays through reading and writing. Students would be specifically trained about the structure of an essay, its components, locating the argument, constructing one, and using sources to substantiate claims and evidence. This unit focuses on written communication to ensure professional ethics in the business context.

A. The Writing Process

1. Assessing the writing situation

2. Exploring and planning

3. Drafting

4. Revising

5. Editing and proofreading

B. Structure of an essay: introduction, body, and conclusion

1. Introduction: Thesis Statement, Argument

2. Body: Claims, Evidence

3. Conclusion: Summary, major deduction, and final statement

4. Referencing in an essay

This unit will introduce students to business communication skills as a form of writing. Writing for business purposes is one of the required employability skills needed in a global professional setting. Students will learn the importance of inclusive communication to understand the human values of interlocutors in communication.

1. Mechanics of Note-Making: Topicalisation, Schematising, Reduction Devices, Methods of Sequencing

2. Written Documentation: Letter Writing, Memo, Report, Proposal

3. E-mail Communication: Characteristics of the successful E-mail message; Formatting E-mail message; Standard E-mail Practices, E-mail Writing Strategies

4. Case Studies on communication barriers

Gardener, Peter. S. New Direction: Reading, Writing and Critical Thinking. Cambridge University Press, 2009.

Mukhopadhyay, Lina et al. Polyskills: A Course in Communication Skills and Life Skills. Foundation, 2012.

Raman, M. and Sangeeta Sharma. Professional Communication. Oxford University Press, 2017.

Rizvi, M. Ashraf. Effective Technical Communication. McGraw Hill Education, 2015.

Sen, Sanghita, et al. Communicative English 1. Cambridge University Press India Pvt Ltd, 2015.

McCarter, Sam, Norman Whitby. Writing Skills. Macmillan India, 2009.

Reinders, H, Marilyn L., and Linh Phung. Studying in English: Strategies for Success in Higher Education. Macmillan Education, 2017.

Robert, Barraas. Students Must Write. London: Routledge, 2006.

Poetry has always been intimately connected with performance. In fact, this association was central to the very idea of poetry in most cultures for much of human history. Their performative basis meant that the bards, and in an extended sense the playwrights too, were judged almost spontaneously by their public. The criteria employed were rooted in the specific contexts of each performance. In other words, they were not universal. With the coming of modernity, and with it the means of mass production, the burden of judgement was assumed by a professional body called the critics, and the mode of their response was no longer spontaneous or instantaneous. It took the form of delayed and reasoned articulations based on analysis of the text in question. Now the public domain was no longer characterized by immediate appreciation or rejection of texts in performance but by a circulation of printed texts, which provided a novel context of poetic reception. This change in the context of reception inevitably led to a change in the way poetry itself was composed. It was no longer meant to be sung or recited in front of a live and perceptive audience but to be consumed in the solitude of individual readers. Spoken word had made way for the printed one; the voice and gesture of the bard had made way for mute signs on a page. With the arrival of social media and its opening up of new spaces of articulation, one could see a kind of return of the spontaneity and instantaneity of the pre-modern ways of appreciating poetic compositions, and this, once again, has led to novel ways of creating poetry. Not only that, given its multimedial nature, a variety of responses can be accommodated there, ranging from gestural approval or disapproval to well-articulated critical responses. It is this long history of the relationship between poetry and the public domain in different cultures that this course emphasises in order to understand the place of poetry in the contemporary, social media obsessed world. The course will involve reading, critiquing, appreciating and writing of poetry. Please note that this is going to be a reading intensive course, and that only those who are serious and interested in such matters, preferably with an aptitude for research, must apply. 

Course Objectives

• 1.      Inform students of the historically performative nature of poetry within public domains
• 2.      Understand the changes made to poetry writing following the changes made to poetry reception among readers.
• 3.    Appreciate poetry and its performative nature by attempting to discursively engaging with the same. 

“Homeric Contest” by Nietzsche

‘The Origins of Criticism’ by Andrew Ford “Introduction”

Excerpts from Homer

Excerpts from Pindar

Appreciation of select Folk Poetry (rhymes)

“Defence of Poetry” by P.B. Shelley

A discussion on the phenomenon of the Poet Laureate

Select Sonnets by William Shakespeare

Select Poems of E. E. Cummings

Select Poems of Apollinaire

Select Poems of Wordsworth (solitude/ individual/ reading) 

“Stopping by the Woods on a Snowy Evening” by Robert Frost

“Medium as Metaphor” by Neil Postman

Bob Dylan’s Nobel Speech

‘It’s alright, Ma’ by Bob Dylan

Select essays of Jerome Rothenberg

Excerpts from ‘Howl’ (involve a screening of its reading)

“Dis Poetry” by Benjamin Zephaniah

Select Button Poetry

Select Haikus as the model for modern short poetry

Select Instagram posts

Select poems of Rupi Kaur

Ferguson, Margaret, Mary Jo Salter and Jon Stallworthy. Eds. The Norton Anthology of Poetry. 4^th Ed. New York: WW Norton, 1996. Print

Gupta, Ambika Sen. Selected College Poems. Rpt. Hyderabad: Orient Longman,   1999.

Herman, Daniel. The Cambridge Companion to Narrative. Cambridge: CUP, 2007. Print.

Individual, written assignemnet demonstrating understanding of  literary and non-literary genres.

CIA II

Individual assignment performance poetry

CIA III

Portfolio submission 

The course aims to provide a basic introduction to understanding discourses of science and technology as represented in select science fiction narratives. The course will help students understand some of the basic questions about the human condition that are raised, debated, and negotiated in and through representative fiction that addresses global and national concerns. Keeping the contemporaneity of issues today, the course will also emphasize how there is a crucial intersection of various ideas that cut across several disciplines with regard to technology and life, thereby making it crucially relevant to engage with it in the contemporary context. Anyone interested in questions of science, fiction, and the human condition and the cross-cutting issues of gender, environment, technology, ethics, sustainability, etc may choose this course. The course will help develop theoretical knowledge about the genre, critical reading skills, and creative writing skills through class engagements and assignments.

Objectives:

• To introduce students to the field of science fiction

• Help students identify and raise questions through these works of fiction some relevant questions in the contemporary context

• To direct students towards realising the intersection of various issues raised across different disciplines.

This unit will provide students with a basic overview of science fiction through some critical and conceptual lenses that are commonly identified across SF narratives globally. The New Critical Idiom Series: Science Fiction, would be used here to introduce aspects of SF that touch upon human values and concerns such as gender, environment, ethics, technology, etc. Locating the interdisciplinarity of the domain would be central to this module and will build theoretical knowledge and critical reading skills.

1. History of Science Fiction

2. Common Terminologies

3. Critical Concerns about Technology for Humanity

Essential readings:

1. Hollinger, Veronica. “Contemporary Trends in Science Fiction.” Science Fiction Studies. No. 78, Vol. 26, 1999.

2. Mendlesohn, Farah, and Edward James. The Cambridge companion to science fiction. Cambridge University Press, 2003.

3. Nicholls, Peter, and John Clute. "New Encyclopaedia of Science Fiction." (1999).

This unit will engage with how technology becomes a crucial part of negotiating contemporary existence as represented through SF. What are the fundamental concerns that Sf raises regarding technology and the human condition? How does technology come to be framed within SF? How are gender and sexuality framed within the discourses of SF? How SF addresses the anxieties of technology and the future would be some of the questions engaged with here. Critical reading skills and creative writing exercises will enable students to develop creative and critical skills.

1. The Matrix

2. Select Episodes of the series Stranger Things

3. Margaret Atwood, The Handmaid’s Tale

4. Any episode of Black Mirror

Essential readings:

● Ryder, W., Harbour, D. and Modine, M., 2016. Stranger Things | Netflix. [online] Netflix.com. Available at: <https://www.netflix.com/watch/80077368?trackId=200257859> [Accessed 8 November 2016].

● Wachowski, Andy, et al. Matrix. Burbank, CA: Warner Home Video, 1999.

● Atwood, Margaret. The Handmaid's Tale. New York: Everyday Library, 2006.

● “Hated in the Nation.” Black Mirror, season 3, episode 6, 21 Oct. 2016. Netflix.

This unit will engage with science fiction in the Indian context. One of the main points of

discussion would be to understand how SF writers from India have engaged with tropes of SF that we are

familiar with and what kind of an ‘India’ is imagined thereof which has implications socially, politically,

21

 and culturally. The unit enables critical insights into the concerns around human and non-human and the intersectionalities of it in the Indian context.

1. Vandana Singh “Delhi”

2. Manjula Padmanabhan, “Harvest”

3. Cargo

Essential readings:

1. Padmanabhan, Manjula. Harvest. Hachette UK, 2017.

2. Singh, Vandana. “Delhi.” Lightspeed, June, 2016, Delhi - Lightspeed Magazine. Accessed on 4 March 2023.

3. Kadav, Arati. Cargo. Mumbai: Fundamental Pictures, 2019. Netflix

2. Mendlesohn, Farah, and Edward James. The Cambridge companion to science fiction. Cambridge University Press, 2003.

3. Nicholls, Peter, and John Clute. "New Encyclopaedia of Science Fiction." (1999).

4. Ryder, W., Harbour, D. and Modine, M., 2016. Stranger Things | Netflix. [online] Netflix.com. Available at: <https://www.netflix.com/watch/80077368?trackId=200257859> [Accessed 8 November 2016].

5 Wachowski, Andy, et al. Matrix. Burbank, CA: Warner Home Video, 1999.

6 Atwood, Margaret. The Handmaid's Tale. New York: Everyday Library, 2006.

7 “Hated in the Nation.” Black Mirror, season 3, episode 6, 21 Oct. 2016. Netflix.

Howell, Amanda. "Breaking silence, bearing witness, and voicing defiance: the resistant female voice in the transmedia storyworld of The Handmaid’s Tale." Continuum 33.2 (2019): 216-229.

Barnett, P. Chad. "Reviving cyberpunk:(Re) constructing the subject and mapping cyberspace in the Wachowski Brother's film The Matrix." Extrapolation (pre-2012) 41.4 (2000): 359.

Wetmore Jr, Kevin J., ed. Uncovering Stranger Things: Essays on eighties nostalgia, cynicism and innocence in the series. McFarland, 2018.

MSE 30 MARKS 

ESE 35 MARKS 

ATTENDANCE 5 MARKS 

This course is designed to create a foundational knowledge in language and linguistics. It

introduces the students to the theories of the origin, features and development of language,

including the sound patterns of language. This course delves further into the historical and sociological aspects of language.

This unit will introduce the students to language as a discipline in terms of its evolution and

features.

1. Introduction

2. Origin of language

3. Design Features of language

4. Animal Communication

5. Competence and Performance

This unit will introduce the students to the various theories and debates on the origin of

language.

1. Divine source

2. Onomatopoeia

3. Social interaction

4. Physical adaptations

5. Lowering of larynx

6. Language gene

This unit introduces students to Phonetics and the speech sounds of world languages.

1. The study of speech sounds

2. Speech organs

3. Glottis and voicing

4. Consonants and vowels of languages

5. Place of articulation

6. Manner of articulation

7. IPA chart

8. Vowel chart

9. Suprasegmentals

10. Cardinal vowels

This unit will introduce students to historical linguistics. Theories of language change will be

discussed.

1.Family tree

2. Major language families of the world

3. Major language families in India

4. Language change

5. Comparative reconstruction

6. Cognates

7. Endangered languages

8. Language documentation

9. Language death

This unit will introduce students to sociolinguistics. Theories on the social, cultural and

regional aspects of language will be discussed.

 1. Standard language 

2. Dialects and accent

3. Diglossia

4. Social class and speech style

5. Pidgins and creoles

6. Speech accommodation

7. Registers, jargon, slang

8. Prestige and power

9. Kinship terms

10. Language and gender

Introduction to Language and Communication. Cambridge, Massachusetts: The MIT Press.

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Brown, G., Brown, G. D., Yule, G., Brown, G. R., &amp; Gillian, B. (1983). Discourse analysis.

Cambridge university press.

Chomsky, N. (1959). &quot;A Review of B. F. Skinner&#39;s Verbal Behavior&quot;. Language. 35 (1):

26–58.

Chomsky, N. (1975). Reflections on Language. New York: Pantheon Books.

Crystal, D. (1998). Language Play.London: Penguin.

Crystal, D. (2000). Language Death. Cambridge University Press.

Crystal, D. (2001). Language and the Internet. Cambridge University Press.

Crystal, D. (2004). The Language Revolution. Cambridge: Polity Press

Crystal, D. (2006). The Fight for English. Oxford: Oxford University Press.

Crystal, D. (2006). How Language Works: How Babies Babble, Words Change Meaning, and

Languages Live or Die. London: Penguin.

Crystal, D. (2008). Txtng: The Gr8 Db8. Oxford: Oxford University Press.

Eckert, P. (1983). The paradox of national language movements. Journal of Multilingual &amp; Multicultural

Development, 4(4), 289-300.

Fairclough, N. (2013). Critical discourse analysis. In The Routledge handbook of discourse

analysis (pp. 9-20). Routledge.

Fromkin, V et al.(2013). An Introduction to Language. Melbourne: Cengage Learning. 

Hockett, C.F. (1958). A Course in Modern Linguistics. The Macmillan Company: New York.

Co.

Akmajian, A., R.A. Demers, A.K. Farmer, &amp; R.M. Harnish. (2001). Linguistics: An

Introduction to Language and Communication. Cambridge, Massachusetts: The MIT Press.  

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Brown, G., Brown, G. D., Yule, G., Brown, G. R., &amp; Gillian, B. (1983). Discourse analysis.

Cambridge university press.

Chomsky, N. (1959). &quot;A Review of B. F. Skinner&#39;s Verbal Behavior&quot;. Language. 35 (1):

26–58.

Chomsky, N. (1975). Reflections on Language. New York: Pantheon Books.

Crystal, D. (1998). Language Play.London: Penguin.

Crystal, D. (2000). Language Death. Cambridge University Press.

Crystal, D. (2001). Language and the Internet. Cambridge University Press.

Crystal, D. (2004). The Language Revolution. Cambridge: Polity Press

Crystal, D. (2006). The Fight for English. Oxford: Oxford University Press.

Crystal, D. (2006). How Language Works: How Babies Babble, Words Change Meaning, and

Languages Live or Die. London: Penguin.

Crystal, D. (2008). Txtng: The Gr8 Db8. Oxford: Oxford University Press.

Eckert, P. (1983). The paradox of national language movements. Journal of Multilingual &amp; Multicultural

Development, 4(4), 289-300.

Fairclough, N. (2013). Critical discourse analysis. In The Routledge handbook of discourse

analysis (pp. 9-20). Routledge.

Fromkin, V et al.(2013). An Introduction to Language. Melbourne: Cengage Learning. 

Harris, M. (1992). Language Experience and Early Language Development: From Input To

Uptake. UK: Psychology Press. 

Hockett, C.F. (1958). A Course in Modern Linguistics. The Macmillan Company: New York.

Lenneberg, E. (1967). Biological Foundations of Language. New York: Wiley.

Pinker, S. (2007). The Language Instinct: How the Mind Creates Language (P.S.). Harper

Perennial Modern Classics.

CIA 2 - 25 marks - In-class test based on Unit 3. 

CIA 3 -  25 marks - Presentation based on Units 4-5.

CIA 4 - 25 marks - Written submission based on Units 4-5.

This course explores the intersection between literature and technology and evaluates the impact of technology on the creation, consumption and critical analysis of literary texts in the contemporary context, where the dominance of listening and watching challenges the very act of reading; it is pertinent to analyse how technology has shaped literary production and reception throughout various historical periods. For this reason, any discourse on reading in the age of watching is complete, including the technological dimensions of literary studies. 

Technological determinism - Print culture - Oral and written traditions - Mechanization of writing - Media ecology - Digital Archives and Literary Preservation 

Prescribed Texts

1.“Print Culture: From Steam Press to Ebook” by Frances Robertson

        2.    “Track Changes: A Literary History of Word Processing” by Matthew G. Kirschenbaum

Hypertext and interactivity - Transmedia storytelling - Electronic poetry - Augmented and virtual reality literature  - Gaming and narrative - AI and Machine Learning in Literature 

Prescribed Texts

1.“The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander

        2.  “Digital Poetics: The Making of E-Poetries” by Loss Pequeño Glazier

Surveillance and privacy - Social media and identity -Posthumanism and cyborg literature-  Algorithmic bias and representation  - Ecological sustainability, and technology influenced eco-literary practices

Prescribed Texts 

1. “Cyborgs, Cyberspace, and Science Fiction: Consciousness and the Posthuman” by William S. Haney II
2. “Hamlet's BlackBerry: Building a Good Life in the Digital Age” by William Powers

1.“Print Culture: From Steam Press to Ebook” by Frances Robertson

2.    “Track Changes: A Literary History of Word Processing” by Matthew G. Kirschenbaum

Unit 2

1.“The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander

2.  “Digital Poetics: The Making of E-Poetries” by Loss Pequeño Glazier

Unit 3 

1. “Cyborgs, Cyberspace, and Science Fiction: Consciousness and the Posthuman” by William S. Haney II

2. “Hamlet's BlackBerry: Building a Good Life in the Digital Age” by William Powers

2.“Electronic Literature: New Horizons for the Literary” edited by N. Katherine    Hayles and Jessica Pressman

3.“The Cambridge Companion to Electronic Literature” edited by Scott Rettberg

4.“Frankenstein” by Mary Shelley

5.“Brave New World” by Aldous Huxley

6.“The Circle” by Dave Eggers

7.“Neuromancer” by William Gibson

8.“The Shallows: What the Internet Is Doing to Our Brains” by Nicholas Carr

Attendance: 5 marks  

CIA I - 20 Marks

CIA II - 50 Marks 

CIA III - 25 Marks 

This Course aims at exploring the phenomenon of aesthetics and society from a multi-disciplinary perspective. Further, it helps the students to be exposed to multi-disciplinary appraoch of understanding realities of life through the appreciation of literature and aesthetics. 

Philosophy and Aesthetics

The Yellow Wallpaper

Migrant Mother

Bhima Jewllers

Kodaikanal Wont

Yolocaust

Memoirs of a Geisha 

Charlie Chaplin

Mistress of Spices

Coco

Ratatouille

Migrant Mother - Picture

Rap Song - Video

Bhima Jewllers Ad - Video

Yolocaust = Video

The Yellow Wall Paper - Animation

Memoirs of a Geisha - Text and Movie

Charlie Chaplin - Movie

Ratatouille - Movie

Coco - Movie

CIA II : 50 Marks

CIA III: 25 Marks

Attendance: 5 Marks

Total: 100 Marks

Moving from land to ocean marks a shift in our understanding with fluidity as the focal point. ‘Blue Humanities’ or ‘Blue Cultural Studies’ uses the ocean as the lens to foreground diverse historical, social, cultural, economic and political aspects. The expansive field of Blue Humanities adopts a multidisciplinary approach, weaving together insights from environmental studies, oceanography, marine studies, cultural studies, film studies, history, etc. The course specifically focuses on revisiting the cliched conceptualization of the ocean as vast, alien, terra nullis and ahistorical. The ‘Oceanic Turn’ transitions from the surface to the depths below to explore the three-dimensional ocean through socio-cultural representations. Reading the ocean and the sea through cinema from across the world will help understand how the ocean is portrayed in myriad ways ‘foregrounding and problematizing issues connected to gender, race, pollution, social justice, maritime activities, privatization, globalization, capitalism ontologies’ to revisit our established thought regimes. 

The unit will provide an alternative reading of our established understanding of ‘Origins’ with reference to the ocean – formation of the earth, the oceans, plants and animals and human beings. Destabilizing the pre-set reading of the formation of the world and prioritizing the land over the sea, the unit will help refocus the establishment of life in the Universe.

·       Excerpts from Rachel Carson, The Sea Around Us

·       Steve Mentz, “Two Origins: Alien or Core?”

·       Philip E. Steinberg and Kimberley Peters, “Wet Ontologies, Fluid Spaces: Giving Depth to Volume Through Oceanic Thinking”

The unit will throw light on the field of Ecocriticism with specific focus on Blue Humanities and its emerging engagement with the oceans around the world. The unit will help position the study of the oceans in the field of Humanities with specific reference to Cultural studies to frame the Blue Cultural Studies.

·       Excerpts from Sidney I. Dobrin, “Unearthing Ecocriticism”

·       John R.  Gillis – “The Blue Humanities”https://www.neh.gov/humanities/2013/mayjune/feature/the-blue-humanities

·       Helen M Rozwadowski, Oceans in three Paradoxes: Knowing the Blue through Humanities – Virtual Exhibition https://www.environmentandsociety.org/exhibitions/oceans-three-paradoxes

The unit will probe into pivotal aspects surrounding the construction of the ocean space through filmic representations of the ocean. The intent is to analyze through a range of issues informing the oceanic representations in films to unearth the pluri-focussed politics, both explicit and otherwise, manoeuvring through them - Maritime histories and activities, Aquatic world, Disasters, Conquests, Wars, Exploration, Adventure, Folk Tales and Myths, Colonialism and Postcolonialism, Gender, Race, Capitalism, International Relations, Globalization, Ecology and Medical Humanities.

·       James L. Smith and Steve Mentz - Learning an Inclusive Blue Humanities: Oceania and Academia through the Lens of Cinema

·       Stefan Helmreich, “Massive movie waves and the Anthropic Ocean”

·       Dilip M Menon, “Sea-Ing Malayalam Cinema”

·       Rie Karatsu, “The Representation of the Sea and the Feminine in Takeshi Kitano's A Scene at the Sea (1991) and Sonatine (1993)” (SLA)

Dobrin, Sidney I. Blue Ecocriticism and the Oceanic Imperative. Routledge, 2021.

Mentz, Steve. An Introduction to Blue Humanities. Routledge, 2023.

·       Chen, Cecilia, Janine MacLeod, and Astrida Neimanis, editors. Thinking with Water. McGill-Queens Univ. Press, 2013. 

·       DeLoughrey, Elizabeth. “Toward a Critical Ocean Studies for the Anthropocene.” English Language Notes, vol. 57, no. 1, Apr. 2019, pp. 21–36.

·       Di Leo, Jeffrey R., editor. “Blue Humanities,” Symploke, vol. 27 no. 1, 2019, pp. 7-10. · 

·       Gillis, John R. “The Blue Humanities.” HUMANITIES, vol. 34, no. 3, May/June 2013.

·       Jue, Melody. Wild Blue Media: Thinking through Seawater. Duke Univ. Press, 2020.

·       Mentz, Steve. “Toward a Blue Cultural Studies: The Sea, Maritime Culture, and Early Modern English Literature.” Literature Compass, vol. 6, no. 5, Sept. 2009, pp. 997–1013. 

·       Mentz, Steve. Ocean. Bloomsbury Academic, 2020.

·       Mentz, Steve. Shipwreck Modernity: Ecologies of Globalization, 1550-1719. Univ. of Minnesota Press, 2016.

·       Raban, Jonathan, editor. The Oxford Book of the Sea. Oxford Univ. Press, 1993.

·       Roorda, Eric. The Ocean Reader: History, Culture, Politics. Duke Univ. Press, 2020. 

·       Steinberg, Philip E. The Social Construction of the Ocean. Cambridge Univ. Press, 2001.

 End semester evaluation will be based on students setting up an online archive. They shall create an online archive selecting topics and presenting them by blending texts, theory and research. The submission will also have a viva component.  

Course Description: This course mainly deals with the listening, speaking, writing, reading modules of basic German by using different pedagogies and effective strategies in order to meet the requirements of various situations. This course also enables the students to have cross-cultural competencies and cognitive skills.

Course Objectives:

●      To achieve language proficiency skills on the basic level

●      To develop the skills demonstrated in the ability to interpret simple texts

●      To attain some transcultural competency: an awareness of cross-cultural differences between societies.

●      To develop the ability to formulate basic questions

grüßen und verabschieden, sich und andere vorstellen, über sich und andere sprechen, Zahlen bis 20, Telefonnummer und E-mail-Adresse nennen, buchstabieren, über Länder und Sprachen sprechen

über Hobbys, sich verabreden, Berufe und Arbeitszeiten sprechen, Wochentage benennen, über Arbeit, Zahlen ab 20 nennnen, über Jahreszeiten sprechen, ein Profil im Internet erstellen. Artikel der, die, das, verben und Personalpronomen II, Ja-/Nein- Frage, Plural der Substantive, die verben haben und sein.

über Hobbys, sich verabreden, Berufe und Arbeitszeiten sprechen, Wochentage benennen, über Arbeit, Zahlen ab 20 nennnen, über Jahreszeiten sprechen, ein Profil im Internet erstellen. Artikel der, die, das, verben und Personalpronomen II, Ja-/Nein- Frage, Plural der Substantive, die verben haben und sein.

Plätze und Gebäude benennen, fragen zu Orten stellen, Texte einer Bildergeschichte zuordnen, Dinge erfragen, Verkehrsmittel benennen, nach dem Weg fragen und einen Weg beschreiben, Jahreszeiten und Monate benennen, über Hobbys sprechen, Texte mit internationalen Wörtern verstehen, Artikel lernen. Bestimmter Artikel: der, die, das, unbestimmter Artikel: ein, eine, ein, Negationsartikel: kein, keine, kein, Imperativ mit Sie.

über Freizeit sprechen, das Datum verstehen und nennen,  etwas gemeinsam planen, über Geburtstage sprechen, eine Einladung verstehen und schreiben, im Restaurant bestellen und bezahlen, über ein Ereignis sprechen, bestimmte Informationen in Texten finden, Veranstaltungstipps im Radio verstehen. Datumsangaben: am ...., trennbare Verben, Präposition für + Akkusativ mich, dich ..., Präteritum von haben und sein.

die Uhrzeit verstehen und nennen, Zeitangaben machen, über  Familie sprechen, sich verabreden, einen Termin telefonisch vereinbaren, sich für eine Verspätung entschuldigen und darauf reagieren, Zeitangaben mit am, um, von.... bis, possessiveartikel: mein, dein..., Modalverben im Satz: Satzklammer, Modalverben müssen, können und wollen.

über Freizeit sprechen, das Datum verstehen und nennen,  etwas gemeinsam planen, über Geburtstage sprechen, eine Einladung verstehen und schreiben, im Restaurant bestellen und bezahlen, über ein Ereignis sprechen, bestimmte Informationen in Texten finden, Veranstaltungstipps im Radio verstehen. Datumsangaben: am ...., trennbare Verben, Präposition für + Akkusativ mich, dich ..., Präteritum von haben und sein.

2.     Deutsch Sprachlehre für Ausländer and Glossar Deutsch-English by Heinz Griesbach-Dora Schulz, Max Hueber publishers

3.     Deutsch für den Beruf text book by adelheid h, Max Hueber publishers

4.     Deutsch für den Beruf work book by adelheid h, Max Hueber publishers

5.     Grammatik intensiv trainer A1 Deutsch – Langenscheidt by Mark lester, larry beason, langenscheid publishers

6.     Fit für Goethe Zetifikat A1 start Deutsch 1 by Johaness Gerbes, Frau ke van der Werff, Hueber publishers

7.     Learn german through games and activities level1 Deutsch als Fremdsprache/Kursbuch und Arbeitsbuch and CD by Sabine Emmerich & Federica Colombo, eli publishers

Examination &Assessments – Through written assignments and different tests of linguistic skills.

Question paper pattern:

Section A – 10 Marks

Section B – 20 Marks

Section C – 20 Marks 

Course Description: It is a thirty hours course. Students will be exposed to the use of Kannada Language both in oral and written forms. In the introductory sessions Kannada alphabets, words, simple sentence writing and basic grammar will be taught. At the end of the course students will be able to Read, Write and Speak in Kannada Language

Course Objective:
•    To enable students to communicate in the State Language Kannada.  
•    Helps the students, particularly coming from other states in their day to day conversations.
•    The course mainly focusses on Conversational Kannada and writing Kannada.

Kannada Varnamale- Swargalu, Sandhyakshara, Anuswara & Visarga              

Vargeeya Vyanjana, Anunasikagalu 

Avargeeya Vyanjana, Ottakshargalu

Kaagunitha

1. Parts of Speech: Noun, Pronoun, Verb, Conjunction, Interjection,

Exclamatory.

Linga, Vachana, Vibhakti Pratyagalu 

Verb Root, Verb- Past and Non Past

Comprehension, Letter Writing

Sentence making, Translation & Question form, Negation, Opposite words

2. Thili Kannada - K S Madhusudana, H N  Muralidharan

3. Spoken Kannada for Absolute Beginners - Sanjay D

CIA-2 Noun, Verb, Number, Gender, Tense, Days, Name of Things. 15%

CIA-3  Conversation Practice, Vachana, Opposite Word, Sentance making (Animals, Birds, Vegetables, things) Translation, Letter Writing. 15% 

Attendance 10%

End Semester Exam:

Question Paper Pattern

·       Section A - Test of linguistic ability through grammar components –15 marks

·       Section B - Test of translating abilities and comprehension, short answers - 15 marks

·       Section C - Test of writing skills / Originality in letter writing, dialogue and essay

writing – 20 marks 

This course is designed as a foundation course in Mathematics for those who have not been exposed to any Mathematics course earlier.  This enables the students to improve their analytical, reasoning and problem solving skills. Topics included are Set Theory, Theory of Equations, Matrices and Determinants.

Set Theory – Definition – Types of Sets – Operation on sets (Union, Intersection Complement, Difference) – Venn Diagram – Application problems.

Basic linear Equations, Modeling with equations, – solution of linear equation – Quadratic equations – solutions of Quadratic equations – The equation x² + 1 = 0 and introduction to complex numbers -  Square roots, cube roots and fourth roots of unity, inequalities.

Matrices – Types of Matrices – Operations on Matrices – Expansion of 2^nd and 3^rd order Determinants – Minors – Co-factors – Adjoint – Singular and Non-singular matrices – Inverse of a matrix – Solution of systems of linear equations by matrix and determinant methods.

2.     B. G. Satyaprasad, K. Nirmala, R. G. Saha, and C. S. Anantharaman, Business Mathematics. 1^st ed., Mumbai, India: Himalaya publishing House, 2006.

2. E. Don and J. Lerner, Schaum's Outlines of Basic Business Mathematics, 2nd ed., McGraw Hill, 2000.

Course Description:

This skill-based course aims at imparting theoretical knowledge of optimization techniques.  These techniques are widely used in the industry to optimize available resources.  This will help the student to apply the mathematical techniques to real life situations.

Course Objectives: This course will help the learner to

COBJ1.   Acquire problem solving skills in Linear Programing and its related problems

COBJ2.   Gain proficiency in implementing the algorithms for solving Transportation and Assignment Problems.

COBJ3.  Demonstrate the methods of solving Two-Person Zero-Sum Games

Definitions of O.R.- Definition of Linear Programming Problem (L.P.P) - Formulation of L.P.P. – Linear Programming in Matrix Notation – Graphical Solution of L.P.P –  Simplex Method – Big M Technique – Two Phase Method.

Introduction to Transportation Problem – Initial Basic Feasible solution – Moving towards Optimality – Degeneracy in Transportation Problems – Unbalanced Transportation Problem – Assignment Problems.

Games and Strategies – Introduction – Two person zero sum games – Maximin and Minimax Principles – Games without saddle point – mixed strategies – Solution of 2 x 2 rectangular games – Graphical method – Dominance Property –  Algebraic Method for m x n   games.

The component-wise evaluation pattern is given below:

This course considers the degree to which media influences political opinion and actions and also its impact on public policy in the Indian context. In other words, the course examines the role of news media in the Indian political process from both behavioural and institutional perspectives.

Theories of news media

Media as fourth estate of democracy

Media and civic engagement

Politics and social media: Issues and debates

Media regulation and politics

Media and the political communication process

Media and its impact on public opinion

Sociology of news construction

Media’s role in the empowerment of social movements

Role of media in elections- campaigns, strategies and advertisement

Media role in exposing political scandals

Media as spaces for dissent, marginal voices and alternative platforms

The corporate world, media conglomerates and politics interface

Media’s role in manufactured consent giving

Visual media and political communication

Role of social media in image building

Case study- Rebranding of PM Modi

Politics of Media, 1st Edition by Ranjith Thankappan, 2016.

Political Communication and Mobilisation: The Hindi Media in India, by Taberez Neyazi, 2018.

CIA 1- MCQ

CIA 2- Class test

CIA 3- Group presentation

ESE- Written exam

The course attempts to understand the nature, process and issues related to celebrity actors and their presence, which inadvertently contribute to the success of films.

PR concept, role and relevance in selling goods/services; Brief history & evolution of PR. Competing forces for PR-Advertising, Publicity, Marketing/Sales. PR as distinct from spin, hype & exaggeration. Top Bollywood PR firms in India-Dale Bhagwagar PR, Raindrops, Spice PR, Aspire PR.

Bollywood and the need and emergence ofCelebrity PR, early beginnings, and present status. Acquiring and sustaining celebrity status through PR, Celebrity brand building & nurturing. PR in celebrity reputation management. Building the celebrity profile through analysis and research. Case Study-The making of Shilpa Shetty (UK's Big Brother Reality TV), Amitabh Bachchan and KBC, Aamir Khan and Satyameva Jayate

Interviews, Press conferences,Rejoinders,Official comments/no comments. Organising events-Public 'meet and greet', Social events of significance, Public gatherings-award functions, airport meets.  Helping to manage crisis--damaging details from celebrity past, social media criticism and backlash, dealing with success and failure with grace and dignity, Helping deal with paparazzi encounter

Financial Management is an introductory core course that is offered with intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organizations. The theme of financial management is structured around three decision making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through application of theoretical questions and practical problems.

Course Objectives: 

●      To understand the basics of finance function and the concepts of financial management

●      To apply the knowledge in taking finance decisions

●      To develop analytical skills to identify financial management problems and solve them.

●      To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

To assess a firm’s requirement for long-term assets by applying capital budgeting techniques

Meaning of finance and financial management, Types of finance, Scope of financial management, Approaches to finance function relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions, Functional areas of financial management, Functions of a finance manager, Agency Cost, Definition of ethics and the importance of ethics in Finance.

Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Zero interest bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Startup finance-Bootstrapping, Series Funding

Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization (Theory) – causes – effects and remedies, Watered stock, Over trading and under trading. Meaning of capital structure and financial structure, principles of capital structure, Optimum Capital Structure, Determinants of capital structure, capital gearing-Theories of Capital structure, Effect of capital structure on EPS, EBIT-EPS Analysis, Point of indifference-Practical Problems

Meaning of cost of capital, significance of cost of capital, components of cost of capital – Computation of Cost of capital and Weighted Average Cost of Capital, CAPM-Practical Problems. Meaning of Leverage, Types of Leverages – operating, financial and combined leverage, risk and leverage – practical problems

Meaning of Capital Budgeting, Importance, Need, Time value of money-Present and Future Value (Simple Problems), Capital budgeting process, project appraisal by using traditional methods and modern methods, Practical problems on Payback Period, Net Present Value, Profitability Index, IRR and MIRR methods

Meaning, Kinds, Bonus shares – Merits and Demerits, Theories of dividend decisions, determinants of dividend policy decisions, Companies Act, 2013 and SEBI Guidelines on Dividend Distribution (Theory only)

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital-Practice problems. Management of cash. Management of inventory and debtors – Theory only

Brigham and Houston (2021), Fundamentals of Financial Management, Cengage Learning, 14 edition

CIA II- 50 Marks

CIA II- 20 Marks

ESE- 50 Marks

Attendance : 5 Marks

Marketing a particularly stimulating subject for learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

• To explain fundamental concepts of marketing and their application to different markets.
• To give an understanding about marketing mix elements and strategies.
• To explain about consumers buying behavior.
• To critically examine and evaluate existing marketing strategies and tactics.
• To study the social responsibility and ethics of marketing.

Meaning and Definition of Marketing; Scope of marketing - What Is Marketing? What Is Marketed? Who Markets, Evolution of marketing - The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept, The Holistic Marketing Concept; Core marketing concepts - Needs, Wants, and Demands, Target Markets, Positioning, and Segmentation, Offerings and Brands, Value and Satisfaction, Marketing Channels, Supply Chain, Competition Marketing Environment

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Setting Product Strategy: Product Classification, Product Levels, Product and Services Differentiation, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process.

Competitive Dynamics: Competitive Strategies for Market, Other Competitive Strategies – Market Challenger Strategies Market Follower Strategies, Market Nicher Strategies.

Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies, Price adjustment strategies, Price changes, Public policy and pricing.

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management (Channel design and Channel Conflict)

Significance of Integrated Marketing communication, Advertising, sales promotion, personal selling and sales management.  Public and customer relations, direct and online marketing, multi-level marketing-the new marketing model. Other promotional strategies (Buzz Marketing, Stealth Marketing and Guerilla Marketing)

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.

CIA 2 - For 25 marks- Written exam for 50 marks, converted to 25 marks.

CIA 3 - For 20 Marks- Report Submission either individual of in group.

ESE- For 30 Marks- Written Exam conducted for 2 hours for 50 Marks converted to 30

Attendance percentage - carry a maximum of 5 Marks.

This project is an opportunity to students understand social issues and challenges around their society. A short term association of students with NGO’s help them to learn other side reality of society which enable them to consider social issues in their future corporate decision makings. This project facilitate the students to effectively  utilizing their skills and competences to contribute the people, community and society

Social Responsibility Project

•       A mail confirming the details-Name of the external guide, designation, email id, phone number, address to be sent to teacher.

•       A mail from the external guide must be sent to the teacher accepting your proposal to work with them and clearly mention your work, roles and responsibilities.

•       Team leaders to coordinate which teams go when and complete what task and inform the teacher about the same

•       A flow chart must be prepared by cluster coordinator showing each teams work to be completed and time line.

•       A log book must be maintained by each group mentioning the individual contribution and work completion on a daily basis

•       No more than 1 group from each cluster can go for project on any given day

•       Each student is expected to put in a 25 hrs work towards project they undertake. The burden of proof lies with each student.

•       Failure to report the day to day activities and update log book will lead to cancellation of project.

•       Sufficient documents shall be made available both to the faculty guide and mentor at the NGO, for the work completed.

•       It may consider  working with corporate foundations and in house CSA

•       It is the group’s responsibility to ensure that the mentor at the NGO is aware about these guidelines. 

•       Attendance shall be granted subject to confirmed participation by each student on a daily basis. NO attendance shall be given during class hours.

•        At the end of each day's work it is the responsibility of the team leader to coordinate with the faculty mentor and get attendance sorted for their team.  No white forms or note is issued by anybody for this purpose.

VIVA-VOCE (50 Marks): -Implementation

• Demonstrate awareness of social issues -20 marks

• Propose initiatives for future commitment -20 marks

• Summarise key facts with clarity- 10 marks

REPORT VALUATION (25 Marks) &amp; RELECTIVE/FEEDBACK SESSIONS (25

Marks)

• Analyze stakeholder impact on social issues 10 marks

• Demonstrate clarity and coherence in writing – 10 marks

• Develop documents with appropriate structure and style- 5 marks

This course is designed to provide an exposure to students, even for the beginners, into the world of economics and to some of the basic principles of microeconomic theory. The course begins with discussions on the basic definitions and concepts in Economics. Students are then taught to read and interpret tables, graphs and equations. The theoretical discussions on microeconomics begins from the law of demand and supply and extends to the discussions on efficiency and consumer choice. The students are then introduced to the production and cost theories followed by a detailed discussion of price and output determination under various market structures. 

Economics: definitions and scope; methodology of economics; The economic problems of scarcity and choice: the questions of what to produce, how to produce and how to distribute output; Reading and interpreting tables, graphs and equations; Input and Output: Circular flow, factors of production and factor payments; The production-possibility frontier.

Law of demand, demand schedule and demand curve, exceptions to the law of demand, shifts in demand curve; Elasticity of Demand: Price elasticity of demand, Income elasticity of demand and Cross elasticity demand; Law of supply, supply schedule and supply curve, shifts in supply curve, price elasticity of supply; Consumers, Producers and the Efficiency of Markets: Consumers’ surplus, Producers’ surplus and Market efficiency; Externalities and Market inefficiency.

The Indifference Curve: properties of indifference curves, law of substitution, the indifference map; The budget constraint; the Consumer equilibrium; Deriving the demand curve; the price, income and substitution effects.

Production function: Law of Variable proportions; Laws of returns, Economies of scale; Producer’s Equilibrium with the help of iso-quants and iso-cost lines. Cost function: Important cost concepts; Short run and long run cost analysis: traditional and Modern theory of cost; Long run and short run Revenue analysis: AR and MR.

Market structures: Pure and Impure; Perfect competition: Price and output determination, Role of time element in market price determination; Monopoly: Price and output determination, Price discrimination; Monopolistic Competition: Price and Output determination, Selling costs, Product differentiation.

Classical Oligopoly: Non-collusive and Collusive; Price determination (collusive pricing and price leadership); Economics of Cooperation: Dominant Strategy, Nash Equilibrium, Prisoners’ Dilemma; Public policy towards Oligopolies

Salvatore, D. (2009). Principles of Microeconomics (International student ed.). Oxford University Press.

Samuelson, P. A., & Nordhaus, W. D. (2019). Economics (20^th ed.). McGraw-Hill.

Acemoglu, D., Laibson, D. & List, J. (2019). Microeconomics. Pearson Education.

Koutsoyiannis, A. (1975). Modern Microeconomics (2^nd ed.). Palgrave Macmillan.

Pindyck, R. S., & Rubinfeld, D. L. (2017). Microeconomics. (8^th ed.). Pearson Education.

Case, K. E, Fair, R. C., & Oster, S. E. (2019). Principles of Microeconomics (12^th ed.). Pearson Education.

CIA 2: 25 Marks

CIA 3: 20 Marks 

End Sem : 30 marks 

Attendance : 5 marks

This is a basic course about spreadsheet development. This course will instruct and provide a hands-on experience to the students in the basic concepts, procedures, and importance of electronic spreadsheets. Students will learn the basics in using a spreadsheet with formulas and functions, creating charts, graphs and introductory level editing functions. This course would also provide insights on the fundamentals of database management thereby enabling the students to develop professional looking spreadsheets.

Basic Concepts of Spreadsheet, Workbook, Worksheet, Cell, Rows, Columns, Cell Reference: relative and absolute references, Ranges, Entering values, Labels, , Cut, Copy, Paste, Paste Special Feature, Drag and Drop Features, Naming, Saving, Renaming and Retrieving files

Formulas, Built-in Formulas, Creating Custom Formulas, Conditional Expressions, Functions: Built-in Functions, IF Functions, Date and Time Functions, Look up and Reference: HLOOKUP, VLOOKUP, Mathematical Functions, Logical Functions, Text Manipulation function, Financial Function

Using Fill and Autofill command, Import and Copy Data from External Sources, Data Validation: Data Validation Form, Data Formatting: Conditional Formatting, Formatting Cells, Formatting Tables, Generating Reports

Creating 2 D and 3 D Charts:  Pie charts, Column charts, Bar charts and Line charts. Editing Charts: Legends, Data points, Data tables, Gridlines, Titles, Drawing tools, Clip art, Colours, Borders, Shadows. Creating data maps

Google Sheet, Zoho Sheet, Apache OpenOffice Calc, LibreOffice Calc, WPS Office Spreadsheets, Smartsheet

2)    Mary Anne Poatsy Keith Mulbery, Lynn Hogan, Jason Davidson, Linda Lau, “Exploring Microsoft 365: Excel 2021”, 1st edition, Pearson

3)    William Fischer, “Excel: Quickstart Guide from Beginner to Expert (Excel, Microsoft Office)”, Createspace Independent Pub.

4)    Lokesh Lalwani, “Excel 2019 All-in-One”, BPB Publications; 1st edition.

5)    Paul McFedries, “Microsoft Excel Formulas and Functions (Office 2021 and Microsoft 365)” 1st Edition, Pearson.

CIA 2 :25 marks

This course intends to make the students familiar with the essential concepts for steering business transactions through the various resources of E-Commerce. As a prerequisite, the students should be having a basic knowledge about computers, networks and information technology.

E-Commerce Concepts: Electronic   Commerce   –   Mobile   Commerce   -   Social   E-Commerce and Wisdom of Crowds – Local Commerce – Conversational Commerce; B2C, B2B – Private Industrial Network, Net Marketplace, C2C; Indian E-Commerce Environment; Creating Business Plans – Creating Business Plans for E-Business Ideas.

Practical: Creating an e-business plan through brainstorming and ideation.

Business Models: E-Tailer – Market Creator – Content Provider – Community Provider – Portal – Service Provider; Revenue Models: Advertising Revenue Model – Sales Revenue Model – Subscription Revenue Model – Freemium Revenue Model – Transaction Fee Revenue Model – Affiliate Revenue Model.

Practical: Choosing suitable e-business model and revenue model for the chosen business plan.

Electronic Marketing: Traditional Marketing, Concepts of STP, Identifying Web Presence Goals, Achieving Web Presence Goals, Uniqueness of Web, Meeting the Needs of Website Visitors, E-Marketing Value Chain, Site Adhesions, Maintaining a Website. Internet Advertising: Types, Advantages, Guidelines; Push and Pull Marketing, E-Cycle of Internet Marketing, Measuring the Effectiveness of E- Advertising, E-Branding.

Practical: Designing an electronic marketing strategy for the chosen business plan.

Electronic Payment Systems: Electronic Clearing System, NEFT, RTGS, Digital Cash, Currency Servers, Virtual Currencies, Bitcoins, Debit Cards, Credit Cards, Digital Credit Cards, Smart Cards, Digital Wallets, Electronic Cheques, Online Stored Valued Systems, Mobile Payment Systems, Emerging Financial Instruments.

Practical: Creating websites using online website building tools like wix.com,

godaddy.com, for the chosen business plan with appropriate electronic payment system.

Impact of E Commerce on Business, Banking, E Governance, Tourism, Real Estate, Book Publishing, Careers in E Commerce as Business Analyst, E Business Consultant, Customer Relationship Manager, Supply Chain Manager, Project Manager, Database Administrator.  E Commerce certification courses.  E-Commerce Threats and Security – Virus, Cyber Crime, Firewall, Proxy Server, Privacy and Cyber Law.

Practical:  Introduction to MOOC courses in E Commerce (Coursera, edEx, Udacity, Udemy, FutureLearn)

The course provides basic knowledge of investment alternatives available for individuals and outlines the functioning of primary and secondary markets. It also focuses on giving exposure to students on stock market trading and strategies.